<h1>Spotted on the A-List: Why Celebrities Can’t Stop Wearing Cariuma</h1>When it comes to setting trends, Hollywood’s elite often lead by example. Lately, a growing number of A-list celebrities have been repeatedly spotted in the same pair of sneakers – not a luxury designer label, but a sustainable Brazilian-born brand called <a href="https://www.cariuma.com/" target="_blank">Cariuma</a>. From New York City sidewalks to Los Angeles strolls, these eco-friendly kicks have become a staple in celebrity off-duty style. It begs the question: why can’t the stars stop wearing <a href="https://www.cariuma.com/" target="_blank">Cariuma</a>? The answer lies in a perfect storm of style, comfort, values, and a dash of skate-culture cool.<img alt="" src="https://ghqazurestorageanon.blob.core.windows.net/ghq-azure-filehost/pouncepromo/CariumaSpottedontheAListWhyCelebritiesCantSto/image5.png" class="heroImg" /><h3>Comfort and Style that Fit the Celebrity Life</h3>Even the most glamorous stars appreciate a reliable, comfortable shoe for day-to-day wear. In fact, celebrities have proven that you can look effortlessly classy while dressing down in casual sneakers. <a href="https://www.cariuma.com/" target="_blank">Cariuma</a>’s appeal begins with its design: a clean, timeless sneaker silhouette that pairs as easily with jeans or gym wear as it does with dresses and suits. The versatility of the brand’s low-top sneakers has made them a go-to for style-conscious A-listers seeking a break from heels and wingtips.Take actress Aubrey Plaza, for example. Known for her edgy, relatable style, Plaza was recently photographed in New York City promoting a film while wearing a breezy ’90s-style slip dress grounded by a <a href="https://www.cariuma.com/collections/oca-low-leather-and-suede-women" target="_blank">pair of white Cariuma sneakers</a> (<a href="https://www.instyle.com/aubrey-plaza-cariuma-oca-low-leather-sneakers-8713893" target="_blank">InStyle</a>). The look was comfy yet chic, demonstrating how these sneakers can anchor an outfit that’s ready for anything the city throws at you. She’s not alone – Ashton Kutcher, an actor-entrepreneur with an eye for practical fashion, has also been seen teaming his <a href="https://www.cariuma.com/collections/men" target="_blank">laid-back outfits with Cariuma shoes</a>, including during a recent appearance on Good Morning America (<a href="https://www.menshealth.com/style/a43046310/ashton-kutcher-cariuma-sneakers/" target="_blank">Men’s Health</a>). In both cases, the sneakers blended seamlessly with their style, proving that even Hollywood’s superstars value foot-friendly footwear that doesn’t compromise on looks.<img alt="" src="https://ghqazurestorageanon.blob.core.windows.net/ghq-azure-filehost/pouncepromo/CariumaSpottedontheAListWhyCelebritiesCantSto/image3.jpg" />The secret sauce behind Cariuma’s comfort is in its construction. Each shoe comes with a cushiony, bio-based memory foam insole (made with plant-based oils and cork) that makes them feel broken-in from day one. The uppers are soft and breathable, whether crafted in organic cotton canvas or supple ethically sourced leather, meaning celebrities can sprint through airports or roam event backlots without worrying about blisters.<a href="https://www.cariuma.com/collections/women" target="_blank"> Cariuma sneakers are </a><a href="https://www.cariuma.com/collections/women" target="_blank">lightweight yet durable</a>, built with sturdy natural rubber soles that stand up to constant wear (<a href="https://www.cariuma.com/blogs/stories/modern-tech-eco-friendly-shoes?srsltid%3DAfmBOooUNNWOz_WR4O7et7wKZ07EeTTvRo54GGyksrXP58LdE5EZ_W1_" target="_blank">Cariuma Blog</a>).Style-wise, Cariumas carry a laid-back, cool-factor that aligns with the current trend of “casual luxe” or even the “quiet luxury” ethos. Fashion insiders note that the brand offers everything from the minimalist white low-top (perfect for a clean, understated look) to bolder hues like the jungle green that Dame Helen Mirren famously wore on the Cannes red carpet (<a href="https://pagesix.com/article/shop-the-cariuma-shoes-celebrities-love/" target="_blank">Page Six</a>). Relatively affordable by Hollywood standards, these sneakers prove that down-to-earth style can still make a statement.<h3>The Sustainability Factor: Aligning with Celeb Values</h3>Beneath the style appeal, there’s a deeper reason many stars are lacing up Cariumas: the brand’s serious commitment to sustainability. In an era when celebrities like Emma Watson and Leonardo DiCaprio champion eco-conscious living, what they wear on their feet is another platform to reflect their values. Emma Watson has been spotted wearing Cariuma sneakers at an environmental charity event, seamlessly blending her fashion choices with her activism, while Leonardo DiCaprio has been seen casually sporting Cariumas around Los Angeles (<a href="https://www.cariuma.com/blogs/stories/celebrities-love-cariuma-sneakers?srsltid%3DAfmBOopXihaz-gx4A_OvKKnagk_02n3HGgPaDuzBwXMca-hB0FGpZ8gD" target="_blank">Cariuma Blog</a>).Cariuma’s eco-credentials are not just marketing fluff; they run deep. The shoes are made using planet-friendly materials at every turn. Instead of polluting plastics or cheap synthetics, Cariuma opts for organic and recycled components: organic cotton canvases, leathers tanned by ethical processes, rubber tapped from trees rather than petroleum-based soles, and even recycled plastic bottles repurposed into comfy linings and laces (<a href="https://www.cariuma.com/blogs/stories/sustainable-materials-cariuma?srsltid%3DAfmBOoqy_w1N7hPixstbNo78I4yqbalqPpO3sMndt96QvO5wX_Ii-rya" target="_blank">Cariuma Blog</a>). Each pair arrives in a single-box made of 100% recycled cardboard, keeping excess packaging to a minimum.<img alt="" src="https://ghqazurestorageanon.blob.core.windows.net/ghq-azure-filehost/pouncepromo/CariumaSpottedontheAListWhyCelebritiesCantSto/image4.jpg" />Most notably, for every pair of shoes sold, the brand plants two trees in Brazil’s endangered Atlantic Forest as part of their in-house reforestation program (<a href="https://www.cariuma.com/blogs/stories/cariuma-tree-planting-impact?srsltid%3DAfmBOoo0MzMTfFMW59stAb1LEcCRGrgFu9Dn3i0qSDlXlpp55tVK8nql" target="_blank">Cariuma Blog</a>). By directly overseeing the initiative, Cariuma ensures that its success as a business contributes tangibly to healing the planet. This initiative is a compelling draw for stars who want their fashion choices to have a positive impact.<h3>From Skate Culture Roots to Hollywood Streets</h3>It might surprise some that this celebrity-favorite brand has its origins not in a couture atelier, but in the skate parks of Brazil. Cariuma was founded in 2018 by two Brazilian friends, David Python and Fernando Porto, who grew up skateboarding and surfing and had long careers in the footwear industry. Frustrated by the waste and unethical practices they’d seen in “fast fashion” sneakers, they set out to create something better: a shoe that was cool, comfortable, and consciously made. Cariuma even outfitted Olympic skateboarders during the 2020 Tokyo Games, showing that performance and sustainability can mix (<a href="https://www.forbes.com/sites/michellebruton/2024/05/21/sustainable-sneaker-brand-cariuma-crafting-olympic-skateboarding-uniforms-for-three-countries/" target="_blank">Forbes</a>).<img alt="" src="https://ghqazurestorageanon.blob.core.windows.net/ghq-azure-filehost/pouncepromo/CariumaSpottedontheAListWhyCelebritiesCantSto/image2.jpg" />That skate-culture DNA turned out to be a strength. The brand’s early popularity among skaters and surfers gave it real credibility. Now, its crossover into celebrity wardrobes feels organic rather than manufactured. For stars who spend their days toggling between photo shoots and airport terminals, Cariuma’s combination of cool and comfort has clearly struck a chord.<h3>A Trend with Staying Power</h3>The sight of supermodels, Oscar winners, and comedians all gravitating toward the same unpretentious sneaker brand signals a broader shift in celebrity fashion. The allure of Cariuma for the A-list lies in how effortlessly it marries substance with style. These sneakers check all the boxes: they’re comfortable enough for a 12-hour shoot day, stylish enough for a paparazzi shot, and principled enough to make a small difference in the world with each step.<img alt="" src="https://ghqazurestorageanon.blob.core.windows.net/ghq-azure-filehost/pouncepromo/CariumaSpottedontheAListWhyCelebritiesCantSto/image1.jpg" />As more stars step out in their <a href="https://www.cariuma.com/collections/women" target="_blank">Cariumas</a>, they’re quietly encouraging everyone watching to reconsider what “luxury” means. Maybe true luxury isn’t an exclusive price tag, but the confidence of wearing something that looks good, feels good, and does good. From Emma Watson’s conscious wardrobe choices to Ashton Kutcher’s casual-tech mogul vibe, the celebrity fandom around this sneaker brand shows no sign of slowing.In the end, the red carpet glitter will always have its place, but it’s the down-to-earth choices like these that often shine the brightest. With Cariuma, Hollywood has found a sneaker that lets them literally put their best foot forward – sustainably, comfortably, and very chicly.